Southern California designer Mitchell Binder is no newcomer to the jewelry scene. After an apprenticeship at the age of 15 and two successful jewelry lines, he took a short hiatus to write and produce in Hollywood. It was there that he was re-inspired, leading to the creation of King Baby Studio in 2000. Influenced, by his passion for biking, Binder’s edgy creations have been selling out worldwide, leaving a rock-and-roll mark wherever he goes. In 2007, Binder launched Queen Baby to expand to a female demographic and has proven highly successful. Now, due to an overwhelming consumer demand, the King Baby and Queen Baby empire launch an official apparel collection, incorporating the graphic designs from the popular accessories into rock and roll influence pieces suited only for “The Chosen Few.”
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