Founded in 2005, GREEDY GENIU$™ is a multi-part project that encapsulates a lifestyle fashion brand and online community. Founded by Brandon Chang and Nick Loftis, Greedy Genius draw's from our individual lifestyle, attitude and diverse personal influences to create a unique perspective on fashion and street culture. Style inspiration comes from late 80 & 90's hip-hop, indy-skate & pop culture re-mixed with vision of a global traveler. Known for producing premium quality products and providing lifestyle influenced designs, Greedy Genius is carried in almost every major city around the world.
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