Abbey Dawn, the lifestyle brand of world-renowned recording artist, Avril Lavigne, launched in 2008 as an exclusive with a US retail chain. With the brand now available to over 50 countries worldwide, Avril Lavigne continues to influence her fans with her bold sense of style and sound. Abbey Dawn is for those have the confidence to express themselves in a way that doesn’t conform to the traditional rules of fashion. Using bright colors, metallic foils, and burnout washes, Abbey Dawn is a reflection of Avril’s rock n’ roll lifestyle and attitude towards fashion.
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